La Ronda is an initiative to fight social isolation in working North Americans through the introduction of Argentina’s vibrant sharing culture of yerba mate (mah-tay). North Americans have no time or energy to plan social activities due to demanding work schedules, leading to phone addictions and overall poor health. Yerba mate is a loose-leaf tea that you brew as you drink, an accessible activity for bonding with your friends. A ronda refers to the circle that forms for chatting and sharing mate. With La Ronda, you can build one of these social rondas anywhere. While it’s meant to be enjoyed wherever is convenient, there’s an opportunity to foster deeper community connections and create brand awareness, which inspired the design of community centre pop-ups for hosting community events.