Victorious, Bold, Authentic — these are all things that describe CARMEN as an artist. To understand how to accurately visually represent her, this project involved a deep dive into CARMEN as a brand, as an artist, and as a person. This path took us to a vibrant red splash of colour, balanced out by white, rose gold, and blue-brown earth tones. This project required colour guidelines, type guidelines and a logo for watermarking and future merchandising.